This is an official preliminary pageant for women desiring to compete for the 2025 the Lei Queen title. We salute the businesses, community groups and individuals who sponsor the women who have entered this and any of the nine other preliminary Pageants spread across the whole of Japan. Are you between the ages of 34 ~ 49? Then you are eligible to vie for this coveted crown. The pageant is tentatively slated for Monday, October 14, 2024 and the winner will go on compete in National Pageant being held in Tokyo in March of 2025. Come and experience a chance that only comes around once in a lifetime and should you be the winner of the crown, expect a year fun and travel, meeting new people and appearing in public as an ambassador of aloha. Become a contestant and learn more about Hawai`i you have come to love. .

There are many resources available to help you along so do not hesitate to become a contestant.